About Us
Who We Are
Red Key Builders is a luxury custom home builder focused exclusively on the design and construction of ultra-high-end custom and spec residences in Naples and Southwest Florida.
Led by a licensed female builder, the firm specializes in homes valued at $5 million and above, delivering architecturally refined residences defined by precision, discretion, and thoughtful execution. Red Key Builders intentionally limits the number of projects it undertakes each year, allowing for hands-on leadership, direct oversight, and a calm, highly controlled construction experience for every client.
The firm’s work includes bespoke custom homes and carefully curated spec homes, designed to meet the expectations of discerning buyers who value quality, clarity, and long-term value. Each residence is approached as a singular project, with close attention to design intent, structural integrity, material selection, and build quality.
Serving Naples’ most established and prestigious neighborhoods—including Port Royal, Aqualane Shores, Park Shore, The Moorings, Pine Ridge, Pelican Bay, Quail West, Mediterra, and select waterfront locations—Red Key Builders delivers homes that reflect both architectural distinction and effortless livability.
From initial concept through completion, Red Key Builders offers a highly personal, detail-driven process rooted in transparency, organization, and respect for the client’s time and investment.
Chief Executive Officer
Anna Smith, the CEO of Red Key Builders LLC is a licensed Florida Residential Contractor, a licensed Community Association Manager (CAM), and a licensed Realtor with Premier Sotheby’s International Realty. With over 15 years of direct experience in construction sales, project management, permitting, and design, she has earned a reputation for delivering high-quality residential construction services throughout Palm Beach, Collier, and Lee Counties.
Her career began in Connecticut, where she joined her father’s home improvement and building company in 2000, contributing in project management, sales, and marketing. In 2011, she took over operations of the company, gaining full responsibility for client relationships and construction management. During this time, she became licensed as a Home Improvement Contractor in Connecticut (HIC.0633106, issued 5/5/2012), which enabled her to complete full home remodels, multiple additions, new garages, and serve as project manager on new construction homes for partner developers.
After relocating to Florida, she expanded into real estate development, fix-and-flip projects, and high-end residential remodeling. She is licensed across the entire state of Florida as a Certified Residential Contractor (CRC1334839), which authorizes both home building and remodeling. Her experience ranges from ground-up luxury homes to complex high-end condominium renovations, with a focus on premium finishes, architectural detail, and efficient delivery.
Leadership Team & Key Partners
In addition to her own expertise and licensing, the CEO has built a trusted team of professionals and collaborators who bring decades of experience to every project:
- John Miller – Florida General Contractor License #CGC017695 (licensed since 1980)
- Michael Richel – Florida General Contractor License #CGC044457 (licensed since 1988)
- Joseph Pappacoda – Vice President of Operations. Joseph plays a leading role in operations, finance, and business development at Red Key Builders. His professional background includes experience with Gartner, a global consulting and advisory firm known for helping businesses make better and smarter strategic decisions. Joseph brings an analytical, investor-focused approach that strengthens both financial oversight and client engagement.
Additional Credentials
- Florida Community Association Manager license #CAM45245 – ensures compliance with HOA and community governance regulations.
- Florida Realtor license #SL3595691 (Premier Sotheby’s International Realty) – adds expertise in property valuation, market positioning, and real estate investment strategy.
Value Proposition
With this team and licensing, Red Key Builders LLC is positioned not just as a builder, but as a real estate developer and investment partner. The company delivers:
- Luxury custom home construction
- Large-scale remodels and condominium renovations
- Fix-and-flip investment projects
- Expert market analysis to maximize ROI
- Efficient project execution with transparency, budgeting discipline, and client-centered design
Together, the leadership and partner network of Red Key Builders LLC provide investors with confidence that every project will be executed with superior craftsmanship, financial discipline, and market-driven insight
Project Manager
John Miller is a seasoned Florida General Contractor with over 40 years of experience in the residential construction industry. Since becoming licensed in 1980, he has successfully delivered custom homes, speculative builds, and countless remodel projectsacross Southwest Florida. His proven expertise and reputation for quality craftsmanship have positioned him as a trusted builder for high-end residential projects.
Track Record & Expertise
• 40+ years as a licensed General Contractor in Florida.
• Delivered multiple high-value luxury homes in Naples and Bonita Springs.
• Experienced in both ground-up new construction and remodeling transformations.
• Skilled in budget management, permitting, and coordinating complex construction projects.
Vice President of Operations
Joseph Pappacoda is the Vice President of Operations at Red Key Builders, bringing a proven background in luxury real estate, new home construction, high-end remodeling, financing, and marketing strategy. Licensed in real estate and serving as a notary, Joseph combines financial oversight with hands-on project management to ensure every build is executed with transparency, efficiency, and strong returns. Joseph also has his Florida State Certified Residential Contractor license pending, further expanding his ability to oversee and manage large-scale construction projects.
With extensive experience in Collier and Lee Counties, Joseph has led the sale and development of luxury residences from site evaluation and budgeting through architectural planning, finish selections, and contract negotiation. His ability to align each project with client goals—while maintaining financial discipline—has positioned Red Key Builders as a trusted name in Southwest Florida’s competitive luxury market.
During his career at Gartner, Inc., a leading S&P 500 research and advisory firm, Joseph worked directly with C-level executives—primarily CEOs and CIOs—helping them make faster, more intelligent business decisions through strategic market insights and consultative guidance. This experience sharpened his ability to identify trends, evaluate opportunities, and apply data-driven strategies to high-stakes decision-making.
Today, Joseph oversees client onboarding, vendor coordination, and negotiations at Red Key Builders, ensuring both homeowners and investors experience professionalism, accountability, and long-term value. Driven and results-oriented, he is a key force behind Red Key Builders’ continued expansion, leveraging his financial acumen and real estate expertise to deliver measurable growth and lasting partnerships.
Leadership, Project Management, and Our Vetted Professional Network
At Red Key Builders, we pride ourselves on delivering exceptional results by working with a trusted network of seasoned professionals. Every project we undertake is backed by a team that embodies the highest standards of craftsmanship, reliability, and professionalism.
In addition to our in-house leadership, we partner exclusively with a select group of carefully vetted, licensed, and insured subcontractors. Each subcontractor is chosen not only for their technical expertise but also for their proven track record of quality workmanship, adherence to timelines, and commitment to client satisfaction. By maintaining strict qualification criteria, we ensure that every member of our extended team upholds the values and standards that Red Key Builders is known for.
Our experienced project managers and superintendents oversee every phase of construction, from initial planning through final completion, with meticulous attention to detail. Their extensive backgrounds in residential construction allow them to anticipate challenges, streamline workflows, and maintain superior quality control at every stage. They conduct regular on-site inspections, coordinate subcontractor performance, and ensure seamless communication throughout the process to deliver projects that exceed expectations.
This collaborative, credentialed team approach allows us to consistently achieve outstanding outcomes — combining expert project management, skilled trade execution, and strategic oversight — all with the personalized service, accountability, and professionalism that our clients deserve.